The most important thing to remember is that this is not a brand identity but a corporate identity. Meaning that it doesn’t need to have that sex appeal that attracts millions of viewers each night but one that looks like it will take no shit when printed on a business card and handed out by people with power suits more expensive than the computer you are reading this on.
If you were ever unclear as to the difference between a brand identity and a corporate identity, I think that underconsideration.com have fairly nailed it in today’s post about the new NBCUniversal identity system. (Shame about the Copperface though.)
